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Digital marketing is the practice of promoting products or services using digital technologies and online platforms. It involves various strategies and tactics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, influencer marketing, and online advertising. The aim of digital marketing is to reach and engage with a target audience, drive website traffic, generate leads, and ultimately convert those leads into customers. It also involves analyzing data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.