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Marketing online, also known as digital marketing or internet marketing, refers to the practice of promoting and selling products or services using digital channels such as websites, social media, search engines, email, and mobile apps. It involves various strategies and tactics aimed at reaching and engaging a target audience, driving traffic to websites or landing pages, generating leads, and ultimately converting them into customers. Online marketing encompasses a wide range of activities, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, affiliate marketing, and more. It allows businesses to reach a global audience, track and measure results, and personalize marketing efforts based on user preferences and behaviors.